BLACKBERRY RISK TO OVERSEAS

http://blogs.ittoolbox.com/security/adventures/archives/blackberry-risk-overseas-what-else-is-new-22531

The above link shows that some U.S agencies are concerned about potential spying through the use of BlackBerry devices.

The intelligence community has expressed concern that when traveling to some foreign countries with wireless communications devices, it's possible your email may be read, your address book may be downloaded and your phone calls may be monitored, WTOP has learned.

This is because when you fly overseas and turn your wireless phone back on after the flight, it's no longer operating on your company's network -- it's linked to a foreign network.

BLACKBERRY SWOT

SWOT Analysis

Strengths

• RIM grown to a $5.2billion company.
• RIM core technology centers on radio technology and mobile communication.
• Research and development is a key success to RIM.
• RIM’s product gives up $85 million in revenues and $10.5 million in net income in 2000.
• RIM 850, 950, and 957 products have a software package that allows the user to access email “anytime anywhere.”
• RIM and Intel “Most Successful Alliance in North America.” By awarding them in 1999 Canadian American Business Achievement Award.
• RIM had relationship with community software, technical support, and discussion forums with its “Developer Zone.”

Weaknesses

• They were providing the advance technology product.
• Blackberry prices were high.
• They have to come up with some solution to better their new product than Motorola.
• The internet service should be faster to login to email system.
• RIM is not application development.
• They hired third parties to develop the application for Blackberry devices.

Opportunity

• Great product with advance technology.
• Lots of features in Blackberry.
• Fulfill the customer needs and wants.
• RIM was doing well in the market
• Brand loyalty
• They know what their customer wants.
• Leading-edge radio technology.
• Some famous communication product was already in the market for example pagers.

• They were first in the market for their famous product Blackberry.

Threats

• Competition between Motorola.
• Motorola had some good product to compete with RIM blackberry.
• Nokia, Ericsson, and Motorola are the major components of email capable mobile phones.
• Nokia largest cell phone provider.
• Motorola has strong brand appreciation with the consumer market.
• Motorola know how to promote their product in to the market.
• Motorola have good relationship with National Football League (NFL).

Blackberry Health Care

Role of General Manager of a company at BlackBerry

To help the company to solve the product, RIM started with the firm performance, how profitable they are, what are its cash flows, what are the revenues and growth rate. RIM studied their competitors because if they want to do well in market they have to provide something unique to their customers. The industry should be attractive to customers.

RIM is providing new product but they are familiar with the technology. They have great potential to promote their business. They also have many alliances for example third party developers to create new application. The internet will impact them a lot they should provide the product online so the customer will see how their product is. They have lots of competition in the market; they need to work on how they can compete with them. They can work in a team to provide better quality product to their customer. They are not only providing blackberry, they also have wireless services, handheld devices, software support, and blackberry. There is lots of advantage with the wireless product, they are handiness, and the user can use it from anywhere.

The link below gives the brief description about the BlackBerry in Health Care. Fraser Edward, Sr Marketing Manager at Research in Motion who makes BlackBerry SmartPhones Devices spends some time to talk about Health Care Space.

http://youtube.com/watch?v=ijbR78NGCa0

RESEARCH about RIM

Research about Research in Motion Limited

Research in Motion Limited is a Canadian company. They are known as Blackberry developer handheld communication device. They develop their own software using Jave and C++ technology. Mike Lazaridis is a CEO of RIM. They have six thousand employees in the company. Their slogan is “Always On, Always Connected.”

First, they introduce the pager in to the market. When they knew what their customer was looking for, they came up with the idea of Blackberry. They have lots of competition in the market for example Apple, Motorola, Nokia, and Palm.

Blackberry is a great product for business people because it has the entire feature that business people are looking for. The features in blackberry are email, mobile telephone, text messaging, internet faxing, web browsing, and other wireless information. They are many version of Blackberry such as Blackberry pearl, Blackberry 8800 series and Blackberry curve. They all have their own unique features.

RIM COMPETITOR'S

Description of RIM’s Competitors:

http://www.motorola.com/

Motorola- Large communications companies that manufacture and sells a diverse line of electrical equipment and components. Products include communication systems, semi-conductors, electronic engine controls, and computer systems.

http://www.palm.com/us/

Handspring: Small Company, direct competitor, second in the market, equipment loaded on palm, 15% of market. Handspring is engaged in personal communication and handheld computing. Products include the Treo Wireless communicators. And Treo 90 organizer, visor expandable handheld computers, and client and server software for fast web access.

http://www.nokia.ca/index.html

Nokia: Very large communications, company that supplies telecommunications systems and equipment, and is engaged in the development, manufacture, and delivery of mobile phones, and mobile, fixed and IP networks.

Technology: A tiny private company with less than 5% of the market. Good technology developers wireless software, services and handhelds that “provide mobile professionals with the wireless connection to their corporate email and information”.

AWARDS OF RIM

Awards of RIM

The above link gives a brief description about the BlackBerry Awards:

http://na.blackberry.com/eng/newsroom/news/awards/

RIM is known as great company. Some of the awards that Blackberry got are

PC World Top 100 Products of 2007

They were ranked 5^th in PC World’s Top 100 Products of 2007. The product was Blackberry 8800 smartphone with great features.

Brand Impact Awards 2007

Brand Impact award for Blackberry smartphone 2007. This award is about how they retain customer and also the brand reputation.

PC Magazine 4 Stars Rating

The great Magazine Sasch Segan from PC Magazine awarded Blackberry 8830 smartphone 4/5.

Laptop Magazine Editor’s Choice

Awarded Blackberry Curve smartphone 4 out of 5 in 2008 for more than email, 2 MP camera, and multimedia.

2007 Small Business Computing Best Products of the Year

Blackberry Pearl 8100 awarded Excellence in Technology Awards, great internet browser, camera, multimedia player, and organizer and email capabilities.

• 2007 Datamation Product of the Year.
• 2007 CES Innovations Award Honoree
• LAPTOP Magazine Editor's Choice
• Best of FOSE

2 MILLION BLACKBERRY CUSTOMERS

Research in Motion snags 2 million BlackBerry customers
Dec 21, 2004

http://www.cbc.ca/money/story/2004/12/21/rim-122104.html

The article talks about at RIM has got 2 million BlackBerry customers which shows that from RIM point of view, customer value was the major key strategy to launch the product.

RIM is offering with its BlackBerry product something that no other company has offered before. They are offering its customers a product that allow the customers to use only one e-mail inbox and by using this device the e-mail is securely downloaded through their internet server to the BlackBerry product. This device is secured by an inscription of 128 Kbytes and it is updated continually for new update in the inbox of its user.

BlackBerry have new features with values their loyalty and also valuable for the company as well. RIM has launched the product on time when its users needed it. This helped the competitors to back-up from the market which was a key point of RIM. RIM service is great to use for internet for the users who travel very often. It also got a high brand name reputation. This product is made for corporate people who can use in their office, on the road traveling from one corner to another. RIM’s BlackBerry was first on the market with a product that revolutionaries the business world.

E-Mail Addiction

HOW MUCH IS TOO MUCH—E-MAIL ADDICTION

http://youtube.com/watch?v=TH_koChZ-hU

There are 11 million email addicts in the world who checks their email all the time. They check it to the way to washroom, bedroom, subway stations, presentations, business meetings, family occasions, cars, and also Church. Business owner, Kevin Kelly email isn’t more than a click away. He is an admitted email addict, someone who compulsively checks his inbox 24/7 that is every 5 minutes, 500 emails a day.

PDA Sex?

Thanks to portable devices like Kevin's Palm One Treo, e-mail addicts have an even easier time getting their fix.

"I feel I have a very special relationship with my PDA," Kelly said. "It's been very faithful to me."

Kelly and his PDA are so closely connected, he engages wife, Stacy, in a Friday night ritual -- PDA sex.

"She has all the appointments for the weekend and we sit down and she shoots them over to me," Kelly explained.

"Kevin gets very excited by PDA sex," Stacy said. "That's his form of intimacy."

What Can You Do to Break the E-Mail Habit?

Regina Lewis, an America Online consumer adviser, said that Kelly's level of engagement with e-mail, personal digital assistants and other parts of the wired world is extremely common for many reasons.

HISTORY OF RIM

History of RIM

1984

• Mike Lazaridis (University of Waterloo) and Douglas Fregin (University of Windsor) - co-found Research in Motion.
• Company was based on electronic and computer science.
• Their main focus on transmission of wireless data.

1988

• First wireless data technology developer in North America.
• Used for business communication.

1992

• Focus on Pagers, two way wireless communication
• Jim Balsillie joins RIM, putting $250,000 of his own money into the company.

1996

• RIM introduces its first wireless handheld, the Inter@ctive Pager.

1997

• RIM is listed on the Toronto Stock Exchange as a publicly traded company and raises more than $115 million from investors.

1998

• RIM came up with the new product BlackBerry.
• The product is wireless handheld computer.
• Sign agreement with many companies such as BellSouth, IBM.
• User can browse, check news, weather, stock market and travel information.

1999

• Raise $250 million to develop blackberry technology.
• Blackberry 850 wireless handheld, putting together mail, wireless data networks and QWERTY keyboards.

Nov. 2000

• RIM raises another $950 million through a share offering.

Nov. 13, 2001

• Illinois sued RIM

2002

• Upgrades Blackberry to include voice and data transmission.
• RIM upgrades the BlackBerry to include voice and data transmission.

Aug. 5, 2003

• A judge issues an injunction banning sales of the BlackBerry in the United States. But the ruling is stayed, when RIM files an appeal.

2004

• 20^th Anniversary

Mar. 16, 2005

• RIM agrees to pay $450 million to settle the dispute, sending its stock soaring more than 17 per cent.

Feb. 9, 2006

• Tested software design for Blackberry service.

Feb. 22, 2006

• U.S. Patent and Trademark Office issues final rejection of one of the five disputed patents owned by NTP Inc.

March 5, 2007

• $250-million US accounting charge for issuing stock options at less than fair market value.

Oct. 4, 2007

• RIM announces that its BlackBerry subscriber list has passed the 10-million mark.

Oct. 23, 2007

• Alcatel-Lucent announces an agreement to distribute BlackBerry smartphones in China.
• His news sends RIM shares up eight per cent, making.
• RIM the most valuable company in Canada, based on market capitalization.
• Its $68-billion market worth briefly eclipses Royal Bank's during intraday trading on the TSX. RIM's shares are up 150 per cent since the start of the year.

FACEBOOK ON BLACKBERRY

Downloads of Facebook for BlackBerry Smartphones Top 1,000,000
April 1, 2008

http://youtube.com/watch?v=whdifWrHj_8

RIM has improved so much in many years. Every year they had new product for their customer. With the blackberry the user can do so much. The new thing about the blackberry is the user can download the facebook for blackberry smart phone. It is a new software application for smart phone. “We believed that consumers would recognize the value of marrying social networking with mobility and that vision has now been validated more than a million times," said Mark Guibert, Vice President of Corporate Marketing at Research In Motion. "1. Facebook user can easily get connected on to their blackberry smart phone. Facebook user can easily get their wirelessly send and view messages, photos, and wall posts. There is also a language that user can add to their facebook such as French, German and Spanish. The software application is available free. RIM blackberry is doing great to support their product and involve customer to buy their product.

CUSTOMER VALUE

http://www.cbc.ca/money/story/2004/12/21/rim-122104.html

The above link shows that RIM has got 2 million BlackBerry customers which shows that from RIM point of view, customer value was the major key strategy to launch the product.

CUSTOMER VALUE:

RIM is offering with its BlackBerry product something that no other company has offered before. They are offering its customers a product that allow the customers to use only one e-mail inbox and by using this device the e-mail is securely downloaded through their internet server to the BlackBerry product. This device is secured by an inscription of 128 Kbytes and it is updated continually for new update in the inbox of its user.

BlackBerry have new features with values their loyalty and also valuable for the company as well. RIM has launched the product on time when its users needed it. This helped the competitors to back-up from the market which was a key point of RIM. RIM service is great to use for internet for the users who travel very often. It also got a high brand name reputation. This product is made for corporate people who can use in their office, on the road traveling from one corner to another. RIM’s BlackBerry was first on the market with a product that revolutionaries the business world.

INVENTION OF BLACKBERRY PEARL 8120

http://www.rim.com/news/press/2008/pr-13_03_2008-01.shtml

New Handset provides Voice and Wi-Fi Data coverage across Industry’s

Research In Motion have announced the availability of the Blackberry Pearl 8120 for business customers, a global handset that helps the business people to communicate more accurately in a stylish way. The BlackBerry Pearl 8120 smartphone is designed to help the business people and professionals to do everything they want in their life. It is combined with phone features, multimedia, digital camera, video recording, Wi-Fi capabilities and expandable memory. One of the most important feature experience that business people can take advantage of is e-mail, browser, text messaging (SMS and MMS), instant messaging, organizer applications and lot more. It is a combination of everything that includes to live the life smartly and stylish as well.

As this announcement was made from RIM on March 13, 2008, the price of the BlackBerry Pearl 8120 was set for business customers for as low as $199.99 with a two-year contract. It also support with a $30 a month package if the customer want to have personal e-mail access and web browsing with BlackBerry Internet service.

As, Research In Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market, the availability of the new Blackberry Pearl 8120 made the customers more to get involved features of it and enjoy life with most advanced package deal comparing to its competitors.

Airtel Introduces the Globally Acclaimed BlackBerry 7100g in India

http://www.blackberry.com/news/press/2005/pr-07_06_2005-01.shtml

Airtel Introduces the Globally Acclaimed BlackBerry 7100g in India

Airtel, India’s leading mobile service provider and Research In Motion has introduced the globally acclaimed, BlackBerry 7100 business phone in India. The about article gives the brief description abut the introduction of BlackBerry in India. Mr.Atul Bindal, Director and Chief Marketing Officer, Bharti Cellular Limited were happy as Airtel was the first and the only provider in India to offer BlackBerry. The growth of the Blackberry in India gives and fulfils the consumer’s needs and wants and also meets their lifestyle needs and preferences. The features and the e-mail services provided by BlackBerry gave consumers a new way of communicating people. Airtel currently offers three models in India – the BlackBerry 7730™, the BlackBerry 7230™ and the BlackBerry 6230.

E-mail service on Airtel.Blackberry.com id is reliable as the server helps to push emails from

PIMP UP YOUR BLACKBERRY

Pimp up my BlackBerry.

http://www.theglobeandmail.com/servlet/story/RTGAM.20060615.gtpimpjun15/BNStory/Business/

Where ever you go there is only a set color of blackberry out there. You buy a Blackberry and it will stay with you until it gets retire. It gets boring and when you watch around you as your friend or even family customizing their phone for outer appearance to suite their personality, don’t users wish that their Blackberry also look attractive and nice comparing to their competitor friends. One of the disadvantages of the Blackberry is that you can’t customize the phone for example as you do for other phones like Nokia, Motorola etc.

Well you will find in Mr. Howard Thaw is the exception to the rule. He broke the rule because he did not want to be normal, instead wanted to be special. What he did was that he dream of what is the perfect blackberry color and would it look like and went ahead to his local car repair to tell them about his idea. In the beginning, they were skeptical but they listened and at the end, they thought they could do it. They used the car paint on the blackberry and now it is called the “BlackBerry Red”.

Mr. Howard says that where ever he goes and takes out his blackberry the corporate people around him drool when they set their eyes on his cool blackberry. Now he has a special kind of a calling card as his BlackBerry. People around him point on his BlackBerry and leave a comment every time.

BLACKBERRY VS IPHONE

BLACKBERRY VS IPHONE

http://youtube.com/watch?v=2o7b5T_VaxQ

For starters, a BlackBerry set up with Microsoft Exchange Server sports intelligent push email while the iPhone does not. In other words, when an email is sent to an account on a BlackBerry, the message is downloaded immediately and an LED(A LED is usually a small area light source, often with extra optics added to the chip that shapes its radiation pattern) on the phone notifies the user that he or she has a new message. The iPhone, on the other hand, recognizes new messages at most every 15 minutes and must be checked actively to see if anything has arrived. This deficiency makes handling email on the iPhone slower and less efficient; it also translates into wasted battery power as users need to perform the extra step of opening the iPhone’s email program every time they want to check for new mail.

In addition to these major drawbacks of the iPhone, the following are the reasons to prefer the BlackBerry:

The BlackBerry 8800 possesses GPS, which makes Google Maps much more useful, especially for turn-by-turn directions

The iPhone lacks basic cut and paste capabilities

Despite Apple’s reputation for superior user interface design, the BlackBerry possesses keyboard shortcuts that make navigation around and between applications a breeze

The BlackBerry’s phone quality is better than the iPhone’s

The BlackBerry possesses a general contacts application that makes contacting people by any given method more convenient

The battery runs out faster on the iPhone simply because it is used for more tasks. This makes it less reliable for when one must take the device somewhere overnight without the opportunity to recharge.

Working professionals would like to have a device as reliable and sustained as the BlackBerry. Everybody would rather have the shiny, flashy device. But iPhone lack of functionality in some critical, core business-related areas just makes it too impractical at moments

BlackBerry Theme

http://www.blackberrythemes.net/

Blackberry Themes site helps you to download free themes always to make sure that Blackberry device looks attractive with the coolest latest BlackBerry Themes. A theme is the way your “home screen” icons are presented on your BlackBerry. It provides with free, quality BlackBerry themes for newer BlackBerry models. Themes are available for BlackBerry Pearl 8100 Series, Curve 8300 Series, and BlackBerry 8000 series RIM devices.

Asides from themes, you can also hosts free BlackBerry wallpapers, BlackBerry apps and software, BlackBerry games, and MP3 ring tones all for your enjoyment with no downloading limit. Moreover, there is no registration required to download themes.

Black Diamond Theme is one of the most popular, darker themes around the web. It has reached dozens of thousands of views in the past month and continues to serve visitors with its unique concept. This site is the premiere destination for free themes for the BlackBerry.

BLACKBERRY ADDICTION

http://youtube.com/watch?v=vmEErhy7AIc

GROWN MAN CRIES FOR NOT HAVING BLACKBERRY

BlackBerry appearance in the world gave people the way to live in. Here is one of the video that explains through it. Denis Neil is the managing director of Forbes magazine. He lives his life entirely in wireless technology existence. In other words, he lives his life full by using the uses of technology. Blackberry email devices can be so addictive that owners may need to be weaned off them with treatment similar to that given to drug users because users like Dennis quickly become hooked on them, could be seriously damaging to mental health as he started crying in the video given. Internet comparing to addiction is a way that other gets addicted to alcohol or smoking.

For example, I was watching this show on the T.V the other day and I saw that the users of XBOX (a gaming console) play games 18 hours a day. He was then hospitalized and doctors diagnosed it by saying his bad condition in mental health and stress. In other words, addiction is an attachment to its Blackberry users which is not a easy thing to get rid of it.

BLACKBERRY WEBSITE

http://blackberrysync.com/

Blackberry Sync Website

Blackberry Sync is a website which helps to get new latest news and reviews about Blackberry news. The users are more experienced and are committed to bring you the latest news and other information in on site. This helps the user or the customer to find all good and helpful information if he/she is looking particularly about Blackberry. New software’s, edition’s, gift’s updated released news can be find on this website for Blackberry. People who have any issues or need any information can contact the professionals through mail any time so that they get the solutions as soon as possible. Customers can write any comments or any stories about their personal experience regarding Blackberry. As Blackberry is getting more popular in today’s business world, this is giving the company an opportunity to blow new features and updates for their long-term relationship customers and to defeat their competitors as well.

This website gives a brief description about blackberry. The Wireless Enterprise Symposium (WES) has grown over the years from a small educational conference for Blackberry customers to one of the best networking events of the year. This unique opportunity is very beneficial for customers to see where wireless technology can take business. This event will be the biggest Blackberry conference of the year. This website gives the overview about blackberry, its solutions, new accessories related to it, applications & management and a help the customers want anytime. Customers can compare Blackberry smart phones and learn more about the reliability of the product. Users can download games and application which eventually supports the smart phones. By subscribing free to the user inbox, they can get latest Blackberry news, tips which might be very helpful. Its also provide us with the software of blackberry. Community conversation in this website helps the users to take an opinion about Blackberry.

COMPETITIVE ANALYSIS

COMPETITIVE ANALYSIS:

Motorola- Large communications companies that manufacture and sells a diverse line of electrical equipment and components. Products include communication systems, semi-conductors, electronic engine controls, and computer systems.

Handspring: Small Company, direct competitor, second in the market, equipment loaded on palm, 15% of market. Handspring is engaged in personal communication and handheld computing. Products include the Treo Wireless communicators. And Treo 90 organizer, visor expandable handheld computers and client and server software for fast web access.

Nokia: Very large communications, company that supplies telecommunications systems and equipment, and is engaged in the development, manufacture and delivery of mobile phones, and mobile, fixed and IP networks.

Technology: A tiny private company with less than 5% of the market. Good technology developers wireless software, services and handhelds that “provide mobile professionals with the wireless connection to their corporate email and information”.

RIM CURRENT CUSTOMERS

RIM CURRENT CUSTOMERS:

http://www.itbusiness.ca/it/client/en/home/News.asp?id=47656&cid=10

One of the best articles that I found interesting that shows me the value about BlackBerry vs. iPhone. The BlackBerry is an extremely powerful personal productivity tool, and while it’s very much a helpful device, knowing the various operating system which can be handy.

As the products and associated service tends to be very pricy for individuals, the appeal for the Blackberry pagers is mainly for corporate users. As mentioned in the above article, users have to pay for the device, licensing, backend servers, support/maintenance, and network service (whose charges depend on how much data is transmitted).

The product is targeted towards users who travel or roam a lot and are unable to check their email which happens to be a crucial piece of their daily communications. With the BlackBerry product, they stay connected and are able to stay up-to-date on any issues going on at the office.

Nonetheless, there are many Blackberry users who sign up for a service through the service providers and get their personal email on their pagers.

Whether it is a corporate or individuals, users still fall in the early adopters category as the RIM pagers are not mainstream yet. They are making head way going in that direction with additional functionality and applications support.

By extending their support to different standards, RIMs market is expanding to cover Europe and Asia Pacific, even thought their main market is still North America