BLACKBERRY SWOT

SWOT Analysis

Strengths

• RIM grown to a $5.2billion company.
• RIM core technology centers on radio technology and mobile communication.
• Research and development is a key success to RIM.
• RIM’s product gives up $85 million in revenues and $10.5 million in net income in 2000.
• RIM 850, 950, and 957 products have a software package that allows the user to access email “anytime anywhere.”
• RIM and Intel “Most Successful Alliance in North America.” By awarding them in 1999 Canadian American Business Achievement Award.
• RIM had relationship with community software, technical support, and discussion forums with its “Developer Zone.”

Weaknesses

• They were providing the advance technology product.
• Blackberry prices were high.
• They have to come up with some solution to better their new product than Motorola.
• The internet service should be faster to login to email system.
• RIM is not application development.
• They hired third parties to develop the application for Blackberry devices.

Opportunity

• Great product with advance technology.
• Lots of features in Blackberry.
• Fulfill the customer needs and wants.
• RIM was doing well in the market
• Brand loyalty
• They know what their customer wants.
• Leading-edge radio technology.
• Some famous communication product was already in the market for example pagers.

• They were first in the market for their famous product Blackberry.

Threats

• Competition between Motorola.
• Motorola had some good product to compete with RIM blackberry.
• Nokia, Ericsson, and Motorola are the major components of email capable mobile phones.
• Nokia largest cell phone provider.
• Motorola has strong brand appreciation with the consumer market.
• Motorola know how to promote their product in to the market.
• Motorola have good relationship with National Football League (NFL).